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With global customers, it’s important to rank within the international search engines they’re using. For example, if you’re looking to reach customers in China who primarily use the Baidu search engine rather than Google, you can partner with our international team of 4,000+ marketing specialists to develop a global SEO strategy that is effective in that market.
Increasing the number of visitors to your site is only part of the solution to driving incremental sales. The actions your customers take and how they respond to your content are equally important. That’s why we’ll test language, design, functionality, and CTAs to ensure the most effective recommendations. Whether you want to maximize search engine rankings or conduct local keyword research in a specific local market, our global experts are on call to support your team’s specific international SEO needs. Our phased approach to SEO is designed to support your digital marketing roadmap.
INTERNATIONAL SEO AUDIT
First, our global experts will audit your website’s code. Because each search engine is slightly different, it’s important to maximize your visibility and search rankings in each market.
SEO KEYWORD MAPPING
The team then identifies the intent behind the keywords. Audience behaviors inform how you’ll want to map and optimize content to drive profitable user journeys.
Once the foundation is laid, you’ll want to use the optimized content to drive engagement and high-performance links, which help improve your search-engine visibility.
COPYWRITING AND SEO
For maximum local search visibility, our copywriters will make sure keywords are strategically implemented in your content. Our copywriters know exactly when and where to place keywords for local impact, as well as write optimized page titles, page descriptions, and H1 and H2 tags. If you’re not sure of your local keywords, our digital team will do the research for you, in any language or market.
INTEGRATED FOR PERFORMANCE
An integrated approach to global SEO is crucial. Load-balancing, optimizing, and shared learning across organic and paid-search channels drive stronger results than a siloed strategy. Our international digital marketing team provides leading SEO, PPC, and social strategies, built on a deep understanding of your audience and shaped around your business goals. We approach localization and optimization systematically to increase traffic and click-through rates, while providing a holistic benefit to your business and customers. By taking an integrated approach to your digital marketing, we achieve maximum market reach, cost efficiencies, and increased ROI.